Dr Gemma Calvert

Television Appearances

Dr Gemma Calvert Television

Television appearances

Gemma has been interviewed in many documentaries and business news programs about neuromarketing and it’s application in business and marketing contexts including CBS 60 Minutes, BBC World Business, BBC Business Daily and the BBC Three series on the Secrets of the Superbrands. Below are a selection of some of her appearances.

Channel NewsAsia

Channel News Asia

Channel NewsAsia

The symbol of Singapore: The Merlion

To many, the Merlion is as synonymous with Singapore as chilli crab. However, not everyone knows how the Merlion came about.

CBS News

CBS

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CBS News – 60 Minutes

How technology may soon read your mind

Leslie Stahl interviews Dr Gemma Calvert about the nascent field of neuromarketing.

BBC Inside Out London

BBC

BBC One – Inside Out London

Cutting edge science

Joe Good speaks to Professor Gemma Calvert about how our brains respond to advertising.

Recent Articles

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SEPTEMBER 2020

The plot thickens: How brands can integrate into in- game environments and build relationships.

Outlines how well consumers respond to in-game brand interactions.
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JULY 2020

Psychological stress or growth will determine post- pandemic consumer behaviour.

In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.
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JUNE 2020

Re-evaluating iconic brand assets in a post-pandemic world.

Distinctive brand assets have a powerful role to play in ensuring top-of-mind recall with consumers – but in a world changed by COVID-19, a strategic reassessment of assets is needed.
Read More >>