Secrets of the Superbrands
BBC Three – Secrets of the Superbrands (Episode 1/3)
Alex Riley is on the trail of the global food and drink giants. What’s so special about them? How have they penetrated our brains so we recognise them like members of our own families?
BBC Three – Secrets of the Superbrands (Episode 2/3)
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds.
BBC Three – Secrets of the Superbrands (Episode 3/3)
Alex Riley explores the world of the technology superbrands – how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future.
