The Naked Scientist
The Naked Scientists
Gemma Calvert is interviewed on neuromarketing by The Naked Scientists.
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Recent Articles
SEPTEMBER 2020
The plot thickens: How brands can integrate into in- game environments and build relationships.
Outlines how well consumers respond to in-game brand interactions.
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JULY 2020
Psychological stress or growth will determine post- pandemic consumer behaviour.
In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.
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JUNE 2020
Re-evaluating iconic brand assets in a post-pandemic world.
Distinctive brand assets have a powerful role to play in ensuring top-of-mind recall with consumers – but in a world changed by COVID-19, a strategic reassessment of assets is needed.
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