About: Gemma Calvert
Profile:
Gemma is one of the foremost pioneers of Neuromarketing. A world-renowned Neuroscientist and specialist in the application of brain science to business, Gemma is an academic, consultant, speaker and entrepreneur. She has a BSc in Social Psychology from the London School of Economics, a PhD in Neuroscience from the University of Oxford and is an accredited Chartered Psychologist. Gemma is currently the Director for Research & Development at the Institute on Asian Consumer Insight in Singapore and a Professor of Marketing Practice at the Nanyang Business School. She also undertakes consultancy projects and works closely with many multinationals and government agencies on consumer neuroscience and market research.
Posts by Gemma Calvert:
- Everything you need to know about Implicit Reaction Time (IRTs) (30/09/2015 - Advertising, Brands, IRTs, Market Research)
- What makes things memorable? (15/09/2015 - Advertising, Brands, Market Research)