Television Appearances

Dr Gemma Calvert Television

Television appearances

Gemma has been interviewed in many documentaries and business news programs about neuromarketing and it’s application in business and marketing contexts including CBS 60 Minutes, BBC World Business, BBC Business Daily and the BBC Three series on the Secrets of the Superbrands. Below are a selection of some of her appearances.

Channel NewsAsia

Channel News Asia

Channel NewsAsia

The symbol of Singapore: The Merlion

To many, the Merlion is as synonymous with Singapore as chilli crab. However, not everyone knows how the Merlion came about.

CBS News

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CBS News – 60 Minutes

How technology may soon read your mind

Leslie Stahl interviews Dr Gemma Calvert about the nascent field of neuromarketing.

BBC Inside Out London


BBC One – Inside Out London

Cutting edge science

Joe Good speaks to Professor Gemma Calvert about how our brains respond to advertising.