Gemma’s research has been widely covered by the international press and media including Time Magazine, the Economist, Straits Times and across multiple media platforms. Below are articles and news stories in which she is quoted during interviews about neuromarketing and the application of neuroscience in business.
The good and bad sides of consumerism
Straits Times
Asia’s growing appetite for breakfast snacks
Wired Magazine
Top sensory marketing trends for 2016
Marketing Week
SEPTEMBER 2020
The plot thickens: How brands can integrate into in- game environments and build relationships.
Outlines how well consumers respond to in-game brand interactions.
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JULY 2020
Psychological stress or growth will determine post- pandemic consumer behaviour.
In the wake of COVID-19, research in the field of cognitive neuroscience may provide some helpful pointers on how consumer behaviour will evolve.
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JUNE 2020
Re-evaluating iconic brand assets in a post-pandemic world.
Distinctive brand assets have a powerful role to play in ensuring top-of-mind recall with consumers – but in a world changed by COVID-19, a strategic reassessment of assets is needed.
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