Articles

Neuroscience in Business

To the uninitiated, it is widely assumed that running a business, pleasing consumers, and managing people are straightforward tasks. Hey there is plenty of evidence suggesting that businesses are not doing anything as well as we might suppose. In any given decade since the 1970’d, half of the fortune 500 companies disappear, and current market research figures estimate…  Read More >>

Orient Magazine

Don’t think – Creativity works better that way 

Never before have consumers been faced with so many choices. From the supermarket to high street fashion houses, the sheer volume of new products and brands is enough to overwhelm even the most experienced shopper. In this cluttered environment, manufacturers have to work even harder…  Read More >>

Innovation Magazine

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