Blog

Dr Gemma Calvert's Blog

Welcome to Gemma’s Blog. I will be posting more articles from the field of Neuromarketing and explaining how you can use insights from neuroscience and psychology to gain a competitive edge.

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How does the haze impact our brains?

How does the haze impact our brains?

We are all aware of the damaging effect the haze has on our lungs and circulatory system, but how else is it affecting us? New evidence suggests that our brains are also an unfortunate victim of air pollution, both physically […]

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Everything you need to know about Implicit Reaction Time (IRTs)

Everything you need to know about Implicit Reaction Time (IRTs)

Implicit reaction time tests (IRTs) are one of the fastest growing approaches in market research. Online, objective and cost-effective, they capture consumers’ immediate, gut instinct or subconscious responses to brands, campaigns, new product concepts, packaging designs and a vast array […]

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What makes things memorable?

What makes things memorable?

A few months ago, I was asked to talk at a BBH (Bartle Bogle Hegarty) Event in Singapore called “Insanity with a Purpose”. I’m not sure I quite worked out how the title related to the content being shared that […]

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