Gemma has undertaken research and consultancy projects for many of the world’s multinational companies across multiple industry sectors including Unilever, Procter and Gamble, Johnson & Johnson, De Beers, Kimberly Clark, American Express, Ogilvy Mather and many other advertising and marketing companies.
Gemma helps companies to engage the appropriate Neuromarketing technique to address their business questions, undertakes market research projects and delivers unique insights within full research reports.
Working with you to design, implement and interpret Neuromarketing studies based on:
- EEG
- SST
- Implicit response testing online
- Eyetracking
- Functional MRI
Research areas that Gemma has worked on include the following:
- Advertising pre-testing
- Brand tracking
- Brand extensions
- Brand positioning
- New product design
- Packaging design and effectiveness
- Sensory branding and communications
Industry sectors she has worked with include:
- Ad agencies
- Automotive
- Cosmetics
- Customer service
- Direct marketing
- Fashion
- FMCG
- Flavour and fragrance
- Government
- Healthcare
- Market research
- Media planning
- Packaging
- Pharmaceuticals
- Radio
- Smoking cessation
- Television