Dr Gemma Calvert Neuromarketing Consulting

Gemma has undertaken research and consultancy projects for many of the world’s multinational companies across multiple industry sectors including Unilever, Procter and Gamble, Johnson & Johnson, De Beers, Kimberly Clark, American Express, Ogilvy Mather and many other advertising and marketing companies.

Gemma helps companies to engage the appropriate Neuromarketing technique to address their business questions, undertakes market research projects and delivers unique insights within full research reports.

“Gemma Calvert is a pioneer and leader in neuro marketing. She brings academic expertise, practical hands-on marketing application experience and an innate wisdom to pursuing understanding of the consumer brain. We have successfully worked with her to explore new methods and also to educate through workshops. She is an outstanding speaker and a trusted advisor.”

Elissa Moses, Ipsos, EVP, Neuro & Behavioral Science

Working with you to design, implement and interpret Neuromarketing studies based on:

  • EEG
  • SST
  • Implicit response testing online
  • Eyetracking
  • Functional MRI

Research areas that Gemma has worked on include the following:

  • Advertising pre-testing
  • Brand tracking
  • Brand extensions
  • Brand positioning
  • New product design
  • Packaging design and effectiveness
  • Sensory branding and communications

Industry sectors she has worked with include:

  • Ad agencies
  • Automotive
  • Cosmetics
  • Customer service
  • Direct marketing
  • Fashion
  • FMCG
  • Flavour and fragrance
  • Government
  • Healthcare
  • Market research
  • Media planning
  • Packaging
  • Pharmaceuticals
  • Radio
  • Smoking cessation
  • Television

Watch an interview with Gemma Calvert on the psychology of customer service – a study carried out for American Express – The science behind amazing customer service