Archive for the IRTs Category

Everything you need to know about Implicit Reaction Time (IRTs)

Everything you need to know about Implicit Reaction Time (IRTs)

Implicit reaction time tests (IRTs) are one of the fastest growing approaches in market research. Online, objective and cost-effective, they capture consumers’ immediate, gut instinct or subconscious responses to brands, campaigns, new product concepts, packaging designs and a vast array […]

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