Archive for the Advertising Category

Everything you need to know about Implicit Reaction Time (IRTs)

Everything you need to know about Implicit Reaction Time (IRTs)

Implicit reaction time tests (IRTs) are one of the fastest growing approaches in market research. Online, objective and cost-effective, they capture consumers’ immediate, gut instinct or subconscious responses to brands, campaigns, new product concepts, packaging designs and a vast array […]

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What makes things memorable?

What makes things memorable?

A few months ago, I was asked to talk at a BBH (Bartle Bogle Hegarty) Event in Singapore called “Insanity with a Purpose”. I’m not sure I quite worked out how the title related to the content being shared that […]

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