Dr Gemma Calvert Biography

About Gemma

Gemma is one of the foremost pioneers of Neuromarketing. A world-renowned Neuroscientist and specialist in the application of brain science to business, Gemma is an academic, consultant, speaker and entrepreneur.

She has a BSc in Social Psychology from the London School of Economics, a PhD in Neuroscience from the University of Oxford and is an accredited Chartered Psychologist.

Gemma is currently the Director for Research & Development at the Institute on Asian Consumer Insight in Singapore and a Professor of Marketing Practice at the Nanyang Business School. She also undertakes consultancy projects and works closely with many multinationals and government agencies on consumer neuroscience and market research.

Dr Gemma Calvert Academic Publications
Dr Gemma Calvert's Wikipedia Page
Dr Gemma Calvert Media

Career

She started her career in marketing on the agency side as an account executive and manager at the marketing consultancy firm Francis Killingbeck Bain in the late 1980’s. She later returned to the academic world, obtaining her DPhil in Cognitive Neuroscience from the Department of Psychology at the University of Oxford.

In 1999 she co-founded Neurosense – one of the world’s first neuromarketing companies – with Professor Michael Brammer and Dr Peter Hansen.

Between 1998 – 2007, she was the Director of the Multisensory Brain Imaging lab at Oxford’s Functional Brain Imaging Centre (FMRIB) and a Research Fellow of the Medical Research Council of Great Britain and the Wellcome Trust, UK.

In 2010, Gemma took a sabbatical from academia and concentrated full time on managing Neurosense before moving to Singapore in 2012 to help launch neuromarketing in Asia in collaboration with the Singapore’s Economic Development Board.

Professor Calvert has published over 50 academic papers on human brain function including in the prestigious journals Science and Nature Neuroscience and contributed some of the inaugural papers in the field of human functional brain imaging.

In 2008, she was conferred with the Chair of Neuromarketing at the Warwick Manufacturing Group, University of Warwick.

Professional Awards

  • Fellow of the Royal Society for Arts & Business
  • Fellow of Centre for Science and Policy, UK
  • Member Global Agenda Council for Neuroscience & Behaviour, World Economic Forum
  • Member of Inaugural Advisory Board of the NMSBA
  • Chartered Psychologist of the British Psychological Society
  • Wellcome Trust Career Development Fellowship award
  • Medical Research Council UK Fellowship award
  • Medical Research Council UK Studentship
  • Young Investigator Award Schizophrenia Research
  • McDonnell-Pew Foundation Studentship

In 2016 Gemma was included in the list of 50 of Asia’s Women Leaders.

50AWL

Dr Gemma Calvert Articles
Dr Gemma Calvert Workshops
Dr Gemma Calvert Press Coverage

Personal

Gemma now lives in Singapore with her husband and daughter. She is passionate about the human brain, nature, conservation and film.

To learn more about Gemma’s chosen charities, please visit the links below:

ourhornisnotmedecine.com
WWF
CIWF